The client specializes in scarf design but is new to the market. As a new brand, she needed a visually appealing logo to represent her fashion business. After seeing the client’s products, which feature a myriad of colors and scarf patterns, I was inspired to incorporate the scarf into the brand name, "a"rzu, to create an iconic element for the branding. This logo design is vibrant while retaining a classic and luxurious look and feel.
The logo design allows consumers to easily recognize the product. Furthermore, it can be adapted not only for scarves and fashion accessories but also for various marketing materials according to the client's needs.
Client Name : Arzu, MY
Channel : Branding
Project date: October, 2010
Task Roles: Creative Director
